EU TraceMap

EU TraceMap is an AI-powered platform launched by the European Commission in March 2026 to enhance food supply chain traceability across all EU member states.¹⁾ The system enables national food safety authorities to rapidly map complex agri-food supply chain networks, detect food fraud, identify contaminated products, and respond to foodborne outbreaks by analyzing data from existing EU systems including TRACES, RASFF, and ACN.²⁾

The EU's approach to food traceability emphasizes end-to-end visibility across agri-food chains to ensure consumer safety. Before TraceMap, authorities relied on manual processes — document checks, inter-authority data exchanges, and labor-intensive investigation procedures — that could not keep pace with increasingly complex global supply chains.³⁾

TraceMap automates these processes using AI, enabling authorities to visualize supply chain networks in minutes rather than days or weeks.

• Data integration — aggregates information from three key EU systems:
  • TRACES (Trade Control and Expert System) — manages trade controls for animals, food, feed, and plants
  • RASFF (Rapid Alert System for Food and Feed) — handles safety alert notifications across member states
  • ACN (Alert and Cooperation Network) — facilitates data sharing and coordination between national authorities
• Graph-based visualization — AI-powered mapping of supply chain networks, showing operator relationships, shipment flows, and product pathways⁴⁾
• Pattern detection — identifies anomalous trade flows, high-risk operators, and suspicious product movements
• Risk assessment — links operators to shipments and flags non-compliant imports for targeted controls
• Rapid recall support — monitors full supply chains after risk detection, enabling faster product recalls⁵⁾

• Speed — supply chain mapping that previously took days can now be completed in minutes
• Resource efficiency — available to all member state authorities without requiring additional staffing or infrastructure
• Anti-fraud capability — AI-driven detection of food fraud patterns across borders
• Crisis management — faster identification of contamination sources and affected product batches
• Consumer protection — more rapid removal of non-compliant or unsafe products from the market

TraceMap supports the EU's broader Vision for Agriculture and Food, which strengthens supply chain oversight, import controls, and agri-food monitoring.⁶⁾ This aligns with the goals of the Farm-to-Fork Strategy, the EU's plan for sustainable, traceable food systems that was a central component of the European Green Deal.

Key regulatory frameworks that TraceMap operates within:

• General Food Law (Regulation EC 178/2002) — establishes traceability requirements for all food and feed businesses in the EU
• Official Controls Regulation (EU 2017/625) — governs how authorities verify compliance with food and feed law
• RASFF Regulation — mandates rapid notification of food safety risks between member states

TraceMap uses AI for graph-based analysis of trade networks rather than blockchain or distributed ledger technology. The platform operates on existing EU data infrastructure, applying machine learning to:

• Build network graphs of operators, shipments, and products
• Detect clusters of suspicious activity
• Cross-reference alerts with trade flow patterns
• Prioritize inspections based on computed risk scores

• Food Safety
• Supply Chain Management
• Digital Product Passport