Dayu Aryanthi is a customer experience (CX) strategy professional based in the technology and AI sectors. Aryanthi holds a position at Oura, a company specializing in health tracking and biometric wearable technology, where responsibilities focus on customer experience strategy and implementation.

Aryanthi serves as a CX Strategy professional at Oura, a role that typically encompasses the development and execution of customer experience initiatives, strategy formulation, and the alignment of organizational practices with customer needs and expectations. Within the context of a hardware and software company like Oura, CX strategy professionals work to optimize interactions across multiple touchpoints, including product design, customer support, onboarding processes, and community engagement ¹⁾.

Aryanthi has been featured as a speaker at industry webinars and events focused on customer experience strategy implementation. In May 2026, Aryanthi participated in a webinar scheduled for May 27th that centered on practical approaches to implementing customer experience strategies within organizations. Such speaking engagements typically address topics including customer journey mapping, organizational alignment for CX initiatives, measurement frameworks for customer satisfaction, and best practices in translating customer insights into actionable business strategies.

While specific details regarding educational background and career history remain limited in public sources, Aryanthi's positioning as a CX strategy professional suggests expertise in customer-centric business practices, organizational change management, and the application of data-driven insights to improve customer outcomes. The focus on CX strategy within technology and health monitoring sectors indicates familiarity with both B2C and potentially B2B2C business models, as well as the particular challenges of maintaining customer engagement in subscription-based and device-dependent service ecosystems.

Customer experience strategy has become increasingly central to technology companies operating in competitive markets. Professionals in this domain work at the intersection of product development, marketing, customer support, and business intelligence to create cohesive experiences that drive retention, advocacy, and long-term customer value. The emphasis on CX strategy reflects broader industry recognition that customer satisfaction and experience quality directly influence business outcomes including churn reduction, net promoter scores, and lifetime customer value metrics.

• Dzevad Kudic
• AssemblyAI
• Morningstar